In early 2025, BASF will cast a new technological pawn in the field of personal care.This raw material called Oximony™, carrying FairWild sustainable certification and experimental data on the 38% skin taurine enhancement rate, began to occupy a place on the experimental bench of high-end skin care formulators.The discussion about it is gradually spreading from the laboratory to the brand marketing department and supply chain meetings, and it has become one of the samples worth tracking in the field of cosmetic raw materials in recent months.
When the anti-aging industry enters a new stage of ingredient narrative, the market's double standards of "natural origin" and "efficacy verification" are becoming more stringent.The appearance of Oximony™ happened to step on this intersection.It is not a simple plant extraction story, but an attempt to build a pathway from wild plants to cell anti-aging through intervention in the level of endogenous taurine in the skin.
Technological breakthrough of Oximony™
1. Raw materials and core mechanisms
-INCI name: Maltodextrin (and) Lysimachia Christinae Flower/Leaf/Stem Extract
-Source of raw materials: derived from wild passerby yellow extract, it has obtained FairWild sustainable certification to ensure that the collection process meets ecological protection and fair trade standards.BASF has established long-term cooperation with local farmers in Yunnan. Through artificial assisted wild tending, it not only guarantees a stable supply of raw materials, but also avoids the destruction of the original ecology by excessive picking, which can reduce the direct harvesting of wild plants by about 120 tons per year.
-Core mechanism: By increasing the level of natural taurine in the skin by 38%, it enhances antioxidant capacity, reduces inflammation, and enhances water-locking ability, thereby improving skin luster, elasticity, and firmness.
Taurine is a hot topic in the field of skin anti-aging in recent years. It has been proven to delay cell aging and enhance barrier function.According to a 2024 study in the "Journal of Cosmetic Dermatology", for every 10% increase in skin taurine levels, cell oxidative damage can be reduced by 15%, and barrier repair efficiency can be increased by 22%.Oximony™ is the first raw material to achieve exogenous improvement of skin taurine levels through plant extracts, filling the technical gap of natural anti-aging ingredients.Its unique mechanism of action is that it not only directly supplements taurine, but also activates the expression of taurine transporter TAUT in the skin, increasing the absorption efficiency of taurine by cells by 27%, while increasing the level of NAD+ by 21%, delaying cell aging from the level of energy metabolism.
2. Clinical efficacy data
-0.25% concentration of raw materials improved skin fatigue symptoms by 28% within two weeks (based on a double-blind test of 120 Chinese female volunteers, through a comprehensive evaluation of skin texture analyzer and visual scoring method)
-Skin firmness increased by 17% after one month, and gloss increased by 18% after two months (verified by Cutometer, a skin elasticity tester, facial contour clarity increased by an average of 12%)
-After 4 weeks of use of products containing 0.2% Oximony™, subjects' gloss increased by 27%, elasticity increased by 19%, and dry lines and redness were significantly improved (the redness area was reduced by 31%, and the epidermal moisture loss rate (TEWL) was reduced by 24%)
These data not only provide the brand with an endorsement of efficacy, but also make Oximony ™ a key active substance in high-end anti-aging formulas.Compared with traditional vitamin C-derived anti-aging raw materials, Oximony™ is about 15% more efficient in improving skin fatigue and gloss, and is less irritating, with a tolerance rate of 94% in people with sensitive muscles.
Technology and sustainability
1. Green production process
-Using a closed-loop water circulation system, the discharge of wastewater is 60% lower than that of traditional processes, and the discharge of industrial wastewater can be reduced by about 3,800 tons per year.
-Waste heat recovery technology reduces production energy consumption by 35%, and the carbon emissions from the production of a single ton of raw materials are 42% lower than the industry average, which is in line with Basf's ”Carbon neutral raw materials" strategy.
-The green extraction process with low energy consumption and low wastewater discharge provides a reference template for other cosmetic raw materials suppliers in the industry
This kind of sustainable practice from source to production also allowed Oximony ™ to win the “Cosmetic raw materials-Active Substances” category award in the 2025 SpecialChem BSB Innovation Award, which is highly recognized by the industry.In particular, the jury pointed out that the production model of Oximony ™ deeply combines “ecological protection” with “technological innovation”, setting a new benchmark for the industry.In addition, BASF has established a full life cycle carbon footprint tracking system for the raw material. Consumers can check the carbon emissions of each batch of raw materials through the product traceability code, further strengthening the brand's sustainability narrative.
2. Formula compatibility and application scenarios
-Can be combined with a variety of systems, including high-end cream formulas containing
Emollients, and essence liquid systems with hyaluronic acid as the core.When combined with emollients such as shea butter and squalane, the stability of Oximony ™ may be increased by 18% and the transdermal absorption efficiency by 12%.
-Adapt to high-end anti-aging essences, creams, repairing masks and other categories to meet the consumer demand for natural ingredients and scientific anti-aging.At present, 3 high-end European brands have included them in the new product line in 2026.
-At present, it has reached cooperation with a number of high-end skin care brands in Europe, North America and the Asia-Pacific region. Related new products are expected to be launched one after another from the second half of 2025 to 2026.Among them, cooperative brands in the Asia-Pacific region accounted for 45%, reflecting the high attention paid by the regional market to natural anti-aging raw materials.
In the actual formula, Oximony™ can be used in combination with
Skin Conditioning Agents to further enhance the skin barrier repair ability. This synergistic effect also allows it to show a more stable effect in the end product.
Industrial collaboration
1. R&D
BASF has established a full-chain R&D system from plant screening to active ingredient analysis. Behind it is the continuous investment of more than 500 scientists around the world. Annual R&D investment accounts for 8.2% of the revenue of the raw material business.This model of deep-rooted basic research allows companies to continue to output innovative results in cutting-edge fields such as synthetic biology and micro-ecological skin care.In the research and development process of Oximony™, Basf, together with the Kunming Institute of Botany, Chinese Academy of Sciences, conducted a three-year follow-up study on the active ingredients of road yellow. A total of 17 wild mutant plants were screened, and the extraction site with the highest activity was finally determined.
2. Industry inspiration
For the domestic beauty industry, the emergence of Oximony™ has brought profound inspiration：
-Technical barriers: Local raw material companies need to increase investment in basic research and establish technical barriers to independent intellectual property rights.
-Collaborative innovation: The brand side should shift from raw material procurement to joint research and development, and be deeply bound to upstream suppliers.Local brands such as Perfect Diary and Winona have begun to try to build laboratories with raw material companies, but there is still room for improvement in the overall depth of cooperation.
At the same time, the participation of third-party testing institutions and industry associations has further enhanced the credibility of the efficacy of raw materials.For example, the clinical data of Oximony™ has been certified by the International Society of Dermatology (ISDS), which provides a solid support for brand marketing.
Conclusion: The big industry proposition in small raw materials
The story of Oximony ™ is not only the birth history of an anti-aging raw material, but also the epitome of the transformation of the global beauty industry.It confirms the fact that at the moment when consumption upgrading and ecological crisis coexist, only by deeply integrating technological innovation, sustainable development and consumer demand can we gain a foothold in the fierce market competition.As the demand for natural ingredients in the global beauty market continues to rise, it is expected that by 2030, natural raw materials will account for half of the global cosmetic Raw materials market.
The success of Oximony™ has also pointed the way for local companies: the future competition is no longer a competition for the efficacy of a single raw material, but a competition for the comprehensive strength of the entire industrial chain.From the sustainable cultivation of wild plants, to the landing of green technology, to the collaborative innovation of terminal recipes, every link requires in-depth collaboration from industry participants.Perhaps, it is these seemingly tiny raw material innovations that will eventually converge into a huge force to promote industry change, making “natural, effective, and sustainable” a new consensus in the beauty industry.
Hubei Mingya New Material Technology Co., Ltd.
