Deepen the core of emulsification, subdivide raw materials and adapt to multiple water and oil systems
In the beauty formula system, emulsification is the basic core to maintain the stability of the product system, and it is also an indispensable key link for most water creams, creams, essences, and care products.Products with different dosage forms, different oil content, and different effects have different requirements for the emulsification system.
Mingya has deepened the core track of emulsification, refined and subdivided the emulsified products, and divided a number of subdivided emulsified product lines according to the water-oil ratio, product dosage form, use scenario, and skin feeling requirements, fully covering the needs of mainstream formulation systems.
Oil in water emulsion, which is suitable for the public's refreshing skin care system, is one of the basic core products of the brand. This kind of oil-in-water emulsion system is suitable for low-fat, high-moisturizing skin care formulas, and is widely used in refreshing lotions, moisturizing lotion, lightweight body lotion, spring and summer skin care products and other products.Relying on its excellent oil-in-water emulsifying ability, this raw material can make the product's external appearance water-based, the upper skin is light and transparent, and there is no heavy and sticky feeling. At the same time, it can maintain the stability of the system for a long time and avoid shelf life problems such as stratification, effluent, turbidity, and deterioration of the product. It is perfectly adapted to the needs of basic moisturizing skin care formulas in the mass market.
In addition to the basic oil-in-water emulsification system, Mingya has simultaneously laid out a number of subdivided product lines such as oil-in-water emulsifiers, silicone oil-adapted emulsifiers, and special emulsifiers for makeup remover, fully covering special scenarios such as high moisturizing repair, light luxury silicone oil formula, and cleansing makeup remover.High-moisturizing face creams, autumn and winter repair creams, and special skin care products for dry skin can rely on oil-in-water emulsified raw materials to form a dense moisturizing film, firmly locking skin moisture and enhancing the product's sealing and repairing effect; high-end skin care formulas with a high proportion of silicone oil can use special silicone oil emulsified raw materials to solve the pain points of the system that are difficult to stabilize and easy to stratify; and cleansing products such as makeup remover oil, makeup remover cream, and makeup remover lotion are blessed with exclusive makeup remover emulsifiers to achieve rapid phase transition in case of water, powerful makeup-dissolving, easy to rinse and no residue, and the use effect is comprehensive to meet the needs of different dosage forms of emulsified formulas.
Break through a single track and build a matrix of supporting raw materials for all categories
On the basis of consolidating the core advantages of emulsification, Mingya has a clear insight into the current core trend of beauty research and development: the differentiated competition of end products has long shifted from the basic system stability to the comprehensive competition of skin texture optimization, mildness upgrade, efficacy adaptation, and scene segmentation.A high-quality beauty product requires not only a stable emulsified skeleton, but also a variety of raw materials such as Thickening suspension raw materials, skin sensation regulators, Solubilizers, moisturizers, liposuction agents, and care conditioners to be combined in order to achieve the comprehensive effect of beautiful dosage forms, comfortable use, and stable efficacy.
Water agent formula is one of the most widely used and fastest iterative dosage forms in the skin care category. Toner, essence water and other products generally have problems such as oil-soluble ingredients that are difficult to dissolve, the system is easy to muddy, and the flavor is unevenly dispersed.Conventional solubilizers have limited adaptability, and high-concentration essential oils, natural extracts, and fragrance ingredients are prone to precipitation, stratification, and turbidity, which seriously affect the product phase and stability.In order to solve the core difficulties of water agent formulation, Mingya has laid out a variety of solubilizing raw materials adapted to different concentrations and systems.
Fine layout of oil raw materials to create a differentiated skin care feeling
The oil system is the core sector that determines the moisturizing, sealing, and skin feeling of skin care products, and it is also the key to the differentiation of formulas.Natural oils and synthetic oils have their own advantages. Natural oils are gentle and skin-friendly, suitable for the concept of pure beauty, while synthetic oils have stronger stability and more controllable skin feeling, which can accurately create a light, silky, matte, moisturizing and other differentiated use experience.Mingya has a deep layout of synthetic oils and natural oils, and a rich matrix of oil products, which can meet the needs of all skin types from refreshing oily skin skin care, balanced mixed skin skin care to heavy dry skin repair.
Among them, CETYL PALMITATE, as a classic synthetic emollient oil, is an important raw material in the formula to optimize the physique of the cream and enhance the water-locking and repairing effect.The raw material has a warm texture and moderate spreadability. It is added to face creams, repair creams, lipsticks, body creams and other products. It can effectively enhance the fullness and fineness of the cream, improve the problem of greasy and glowing ordinary oils, and at the same time, it can form a light and breathable water-locking film on the surface of the skin, reduce skin moisture loss, and enhance the product's long-lasting moisturizing and repairing ability.
Covering the washing and care track, perfect the formula solution for the whole scene
In addition to the layout of skin care raw materials, Mingya has simultaneously deepened the field of care raw materials, keeping up with the market craze of scalp care, hair repair, and fragrance care, and continuously improving the care and conditioning product line to accurately solve common problems such as dryness and frizz, knotted and difficult to comb, dryness and dryness, and insufficient smoothness of care products.Consumer demand for care products is no longer limited to basic cleansing. Smoothing, repairing, moisturizing, fragrance, and softening hair have become the core demands. This also makes cationic conditioning raw materials the core just-needed raw materials for care formulas.
One-stop supply of raw materials to reduce the cost of trial and error in brand research and development
Under the complete product layout, Mingya has completely gotten rid of the positioning of a single manufacturer of emulsified raw materials, forming seven core raw material sectors of emulsification, solubilization, oil, moisturizing, thickening, skin sensation regulation, and care and conditioning, and realizing the full range of formula raw materials for skin care, makeup, care, and cleansing coverage.
In view of the current hot segments such as pure beauty, gentle skin care, baby skin care, and sensitive muscle repair, Mingya has also made targeted product upgrades and layout.A variety of raw materials of the brand are designed with a natural plant base and a low-irritating formula, without unnecessary harmful additives, and are gently adapted to fragile skin, which is in line with the development trend of pure beauty around the world.At the same time, for special categories such as makeup, makeup setting, and sunscreen, it is equipped with a complete set of film-forming, suspension, and skin-feeling adjustment raw materials, which can solve common formula problems such as makeup card powder, uneven sunscreen film formation, and powder precipitation.
In line with market trends, continue to iterate the raw material product system
From the research and development and production of a single Emulsifier to the full coverage of cosmetic raw materials in the whole scene, Mingya's product iteration logic has always been in line with the real formulation needs of the market.Not limited to existing mature categories, continuous exploration of pain points of segmented products, continuous optimization of product performance and expansion of product categories for different dosage forms, different skin types, different efficacy, and different scenarios are the core advantages of the brand's long-term development.
Hubei Mingya New Material Technology Co., Ltd.
