Lip makeup products are now not only the basic demand for coloring, but also the core category for consumers to express their personality and enhance their sense of sophistication.Among them, matte lip glaze has become an evergreen tree in the makeup market with its advanced matte makeup effect and long-lasting color retention.
Recently, we have developed and innovated the formula of matte lip glaze. With our own core raw materials as the skeleton, we combine silicone technology and natural oil technology to create high-end lip glaze products with smooth application, velvet mist, good ductility, and non-drying makeup. It provides the makeup industry with a new solution that combines skin feeling, makeup holding and safety, redefining the experience of using matte lip glaze.
In recent years, the Chinese makeup market has shown a development trend of “refinement, high-end, and efficacy”. As the core category of makeup, lip makeup has continued to expand its market scale.According to Euromonitor International data, the compound annual growth rate of China's lip makeup product market from 2023 to 2025 will exceed 8%, of which matte lip glaze will account for more than 40%, becoming one of the fastest growing sub-categories.
Behind this growth is a deep change in consumer demand：
-Upgrading of makeup effect demand: Consumers are no longer satisfied with a single high color rendering, and put forward higher requirements for the texture of makeup effect. Velvet, matte, soft focus and other advanced makeup effects have become the mainstream, and at the same time, the makeup effect is required to be long-lasting, non-oxidizing, and non-stick. Cup.
-Awakening of skin feeling needs: the drying and card pattern problems of traditional matte lip glaze have been widely criticized, and consumers urgently need products that are “matte and not dry, matte and not heavy" to achieve a balance between makeup effect and lip care.
-Scene demand expansion: Consumers' use of lip glaze has expanded from daily commuting to dating, commuting, holding makeup all day and other scenes, requiring products to hold makeup strong, not easy to stick to cups, and suitable for daily scenes such as masks and drinking water.
I.Disassembly of formula core
(1) Skin feeling core: SMOICON® MY622 (dimethicone and dimethicone or vinyl dimethicone, add 60%)
Dimethicone and dimethicone or vinyl dimethicone, as a silicone crosslinked polymer with a low viscosity dimethyl siloxane solvent, are the core of creating a velvet mist.This raw material uses low-viscosity dimethyl silicone oil as the dispersion medium to form a three-dimensional mesh crosslinked structure, which has excellent skin texture modification ability.：
-It brings the ultimate silky, soft and waxy touch when applied, making the lip glaze smooth and easy to push away without pulling.
-The unique cross-linking structure can form a lightweight and breathable protective film on the lips, lock in the moisture of the lips, achieve long-lasting moisturizing, and avoid the problems of dryness and peeling caused by matte makeup.
-At the same time, it has excellent film-forming properties and soft focus effects, can modify lip lines, create advanced matte makeup effects, and the makeup effects are long-lasting, not easy to oxidize and fade.
The high addition of 60% in the formula gives full play to the skin-feeling advantages of this raw material, allowing the lip glaze to extend smoothly when applied, and the upper lip quickly forms a film, showing a high-grade velvet matte makeup effect, while keeping the lips moisturized.
(2) Viscosity and structure adjustment: OILREE® MY722 (
TRIBEHENIN, added 0.3%) + OILREE® MY747x (peg-8 beeswa, added 1%)
The viscosity and stability of the paste directly determine the use experience and shelf life of the lip glaze.In the formula, tribehenin and peg-8 beeswax are two raw materials that accurately adjust the viscosity of the cream, optimize the skin feeling and appearance, and improve product stability.
As a C16-22 triglyceride, Tribehenin is a natural viscosity regulator and thickener.This raw material is white granular and has excellent thickening effect. It can accurately adjust the viscosity of the lip glaze paste to make the paste show suitable fluidity: it will not be too thin to cause wall-mounted and flow tubes, nor will it be too heavy to make it difficult to apply and wire drawing. At the same time, it improves the appearance of the paste body, makes the lip glaze texture uniform, delicate, and enhances the texture of the product.Its recommended dosage is 1-10%, and 0.3% of the formula is added to accurately control the viscosity of the paste, which is perfectly adapted to the filling and use needs of lip glaze.
Peg-8 beeswax, as PEG modified beeswax, is an upgraded derivative of natural beeswax.This raw material can not only further adjust the viscosity of the paste, but also effectively reduce the decolorization of lipstick and lip glaze products, improve the temperature stability of the product, avoid oil analysis and stratification of the paste in a high temperature environment, and extend the shelf life of the product.At the same time, this raw material can also enhance the film-forming and makeup-holding power of the lip glaze, making the makeup effect longer-lasting and not easy to stick to the cup.Its recommended dosage is 2-5%, and the addition of 1% in the formula ensures stability without affecting the smoothness of the cream, and achieves a balance between viscosity and skin feeling.
The scientific compatibility of the two raw materials makes the lip glaze paste appear in a perfect state of silky, non-heavy, stable and non-oily. From filling to use, it maintains excellent texture and stability throughout the process.
(3) Emulsification and system stability: PEOFA™ MY984 (polyglyceryl 2 trisostearate, 5% added)
The stability of the anhydrous makeup system is the core difficulty of the lip glaze formula.Polyglyceryl-2 trisostearate, as a co-emulsion for water-in-oil, is the stable cornerstone of the formula.This raw material has excellent compatibility with various types of
Water in oil emulsifier, especially suitable for anhydrous makeup, waterproof sunscreen and other products, can effectively stabilize the anhydrous system, prevent the cream from stratification and oil analysis, and at the same time has a gentle moisturizing effect.
The addition of 5% in the formula gives full play to its emulsifying and stabilizing effects, so that the silicone phase, oil phase, and powder phase of the lip glaze perfectly blend to form a uniform and stable paste.
(4) Powder dispersion core: OILREE®1836N (polyhydroxystearic acid, 3% added)
The color rendering uniformity of lip glaze and the durability of makeup effect depend on the dispersion effect of the powder.Polyhydroxystearic acid is an excellent powder dispersant. This raw material has a strong powder wetting and dispersing ability, which can make toner, pearlescent powder and other powders evenly dispersed in the oil phase system, avoiding powder agglomeration and precipitation, and ensuring uniform and full color rendering of lip glaze, no brush marks and no agglomeration.At the same time, it has a certain emulsifying ability to further improve the stability of the system, and is widely used in base makeup, sunscreen, makeup and other products.
The addition of 3% in the formula accurately exerts its dispersing effect, so that the color of the upper lip glaze is uniform, rich, and the makeup effect is advanced. At the same time, it avoids the problems of dryness and stuck lines caused by powder agglomeration, making the application smoother and lasting makeup.
II.Analysis of all components of the formula
In addition to the core independent raw materials, the addition of other components in the formula has further improved the efficacy and stability of the product, and created a full-dimensional high-end lip glaze product.：
-Cyclopentamethylene dimethyl siloxane (D5, add to 100%): As a low-viscosity silicone solvent, it regulates the fluidity of the cream, improves the smoothness of application, and at the same time brings a refreshing skin feeling and avoids heavy and sticky.
-peg-10 polydimethylsiloxane (SMOICON®YX 2727, 1% added): As a silicone
Emulsifier, it stabilizes the anhydrous system, improves the compatibility of the cream, and enhances the film-forming properties and makeup-holding power.
-Film-forming agent (MQ1730, 3% added): A light and thin film is formed on the lips to enhance the makeup holding power and anti-stick cup effect of the lip glaze, so that the makeup effect lasts for a long time without discoloration.
-Toner, pearlescent powder and other powder raw materials: provide high color rendering and rich makeup effects. Through the dispersion of polyhydroxystearic acid, uniform color rendering is achieved and a variety of makeup effects are created.
The scientific compatibility of the components of the full formula allows this lip glaze to achieve a four-dimensional balance of "makeup effect, skin feeling, makeup holding, and safety”.：
-Makeup effect: velvet matte, soft focus to modify lip lines, full and uniform color rendering, high-end sense of fullness.
-Skin feeling: smooth application, no pulling feeling, no dry upper lip, no stuck lines, long-lasting moisturizing.
-Hold makeup on: the film is formed quickly, the makeup is long-lasting, and it is not easy to stick to the cup, does not oxidize, and does not fade.
-Safety: With mild non-ionic raw materials as the core, no irritation, no alcohol, suitable for lip mucosa, and can be used for sensitive lips.
All in all
We will continue to deepen the field of cosmetic raw materials, continuously optimize silicone technology, emulsification system, and powder dispersion technology, develop more new makeup raw materials, and provide more innovative solutions for the makeup industry.At the same time, relying on our own raw material advantages, we provide brands with full-process services from raw material supply, formula research and development to technical support, and help brands create differentiated lip glaze products.
For consumers, this innovative lip glaze formula brings a more advanced and comfortable lip makeup experience: the advanced makeup effect of velvet matte, saying goodbye to the trouble of dry card lines, gentle skin-nourishing raw materials, and realizing the combination of makeup and nourishing, long-lasting makeup formula, suitable for use in multiple scenes throughout the day, making lip makeup a kind of enjoyment.
The lip glaze formula we developed ranges from the skin-feeling innovation of
Silicone Elastomers, to the precise compatibility of viscosity regulators, to the color rendering upgrade of powder dispersion technology, Mingya uses professionalism and innovation to bring consumers a better lip makeup experience.
Hubei Mingya New Material Technology Co., Ltd.
