Recently, we cooperated with the Indonesian company PT. SINERGI GRANDIA PRATAMA held an online communication meeting.This time I mainly talked about various raw materials, emulsification and solubilization systems for personal care, as well as some applications of washing and care products, which paved the way for later sample testing and product introduction cooperation.
Overall, this is the first time that our two sides have officially connected business and technology.The customer's thinking is very clear, and he has a clear idea about his product planning and market expansion. At present, he is more optimistic about high-stability emulsified raw materials, as well as general-purpose raw materials that can be adapted to a variety of scenarios.
Client company background
PT. SINERGI GRANDIA PRATAMA is a partnership company, mainly engaged in the distribution of high-end beauty and personal care raw materials, and will also provide corresponding formula solutions to downstream customers.
The founder Lusana has been in the personal care and beauty industry for more than 18 years. He previously worked in Ashland and Estee Lauder, and has been responsible for the development of personal care and pharmaceutical products.She has a bachelor's degree in chemical engineering and a master's degree in global strategic management. She has also studied related innovation management courses at Harvard. Her professional skills and industry experience are very solid.
The partner of the company has a double master's degree in petroleum engineering and marketing. He is responsible for the distribution and supply chain management of various products all year round. He is mainly responsible for the company's warehousing and logistics, project landing and daily execution.
The division of labor between the two is very clear. One is responsible for market development and product planning, and the other is responsible for supply chain and logistics construction. The cooperation is very smooth, and the company's overall business closed loop is very perfect.
Business direction and market layout
The customer's core business is the distribution of cosmetics and personal care raw materials, covering a wide range of product categories, including：
-Raw materials for ester emulsification system
-Silicon and liquid silicon hair care raw materials
-Moisturizing and functional skin care ingredients
-OEM/ODM OEM supporting supply
-System of raw materials related to personal cleaning and home care
In addition, they have long-term cooperation with many Korean raw material manufacturers, mainly introducing moisturizing and skin care active raw materials for the development of various skin care and hair care products.
The downstream customers of customers are mainly various skin care and hair care brands, as well as major OEM foundries, which belong to a multi-category, multi-scene synchronous distribution model.
Key product communication
1. MY925 emulsifying system products
MY925 (ceteareth-25) is a very core oil-in-water emulsified raw material. Customers are already using it stably, and the annual usage is about 24MT.
This Emulsifier technology is very mature, and it is very suitable for making stable skin care lotions. There are many core advantages： -Good ion resistance, acid and alkali resistance
-After long-term storage, the viscosity of the system is very stable and basically does not change.
-The emulsified system made out has a delicate texture and a uniform and good-looking overall appearance.
-The conventional addition amount can be controlled at 1-5%
This raw material is mainly used in skin care products such as basic lotions and creams, and is a very important basic raw material in customer formulas.
2. MY940 solubilizing system products
MY940 is an optimized and improved raw material based on Peg 40 hydrogenated castor oil. It is mainly used for solubilizing and adapting to various transparent texture products.
In this meeting, we focused on this product. It is very suitable for functional care products and essential oil products. The specific advantages are as follows：
-Can be used for mouthwash and various personal care liquid products
-Cold water can be dispersed, and there will be no gumming or clumping.
-The solubilized system has high transparency and is stable for long-term placement
- Will not affect the smell and taste of the product itself
-Conventional use ratio 0.2-5%
This raw material is particularly adaptable and can be used in most functional formulas, especially for solubilizing flavors, plant extracts and various active ingredients.
3. MY907 gentle cleaning system
MY907 belongs to Peg 7 glyceryl cocoate raw materials. It has a gentle cleansing intensity and will not dry out after washing. It has its own moisturizing effect. It has many application scenarios in cleaning products.
Main product highlights：
-The formula is gentle and extremely low irritation
-Suitable for shampoo, shower gel, makeup remover and other cleaning products
-Moisturize while cleansing, taking into account the dual effects
-Regular addition dosage 1-10%
Customers mainly use it to develop products that combine washing and care, and it has great potential in the category of gentle cleaning.
When making the formula, this raw material is often used in combination with surface activities such as Peg 80 sorbitan laurate, which can make the overall cleaning effect and system stability better.
4. MY943 & MY945 makeup remover system combination
MY943 and MY945 are generally used in combination, focusing on the development of high-end and efficient makeup remover products.
MY943 is non-ionic surface active, has a strong emulsifying and cleansing ability, and can be emulsified and whitened quickly in case of water. It is especially suitable for makeup remover products.
The HLB value of MY945 is about 8, and the self-emulsifying ability is good. The upper face feels very refreshing and not heavy. It is suitable for products such as makeup remover oil and makeup remover cream.
The combination of the two can cover a variety of makeup remover product forms：
-Makeup remover oil system
-Makeup remover system
-Makeup remover gel system
-Oil-free makeup remover product system
When making high-end makeup remover products, this system is generally used with Dimethicone vinyl dimethicone crosspolymer film-forming raw materials, which can not only make the skin feel smoother, but also reduce residual problems after makeup remover.
Industry trends and market observation
Judging from the content of this communication, several obvious trends can be seen in the Indonesian personal care raw material market.：
First, everyone now prefers systematic raw materials, no longer just looking at a certain function of a single raw material.Customers pay more attention to the stability and instability of the entire formula, and whether the various systems of emulsification, solubilization, and cleaning can be adapted to each other and in place.
Second, the boundaries between cleansing and skin care are becoming less and less obvious. Makeup remover, cleansing, and skin care are slowly integrated together, and the market needs more complex formula products.
Third, the market for hair care raw materials and silicon raw materials has been steadily rising. Liquid silicon is improving hair smoothness, gloss and film-forming protection. There is no better alternative raw material for the time being.
Follow-up cooperation arrangements
At the end of the meeting, we finalized the follow-up sample cooperation process with the customer：
Next, we will connect with customers by email, confirm the products they want to test, and then arrange to send samples.
After the customer receives the sample, he will do the formula testing and verification in-house by himself, according to the measured results to see if the product is suitable, and then decide whether to formally cooperate and purchase in bulk.
This customer is a typical result-oriented, testing first and then cooperating. All procurement and cooperation decisions are basically based on laboratory test data.
Meeting summary
This is the first comprehensive and systematic product docking between our two sides, and we have basically figured out the direction of follow-up cooperation：
Emulsified raw materials are already in use by MY925 customers and have a stable basis for cooperation; there is still a lot of room for expansion of cleaning and makeup remover products; the application potential of solubilized raw materials in functional care products is very good.At the same time, the customer's Korean supply chain and Indonesia's local distribution channels can complement each other, and the advantages of cooperation are obvious.
In general, this customer has sufficient experience, clear thinking, and good product planning.Next, we will follow the rhythm of sample testing and formula verification, step by step to promote product landing and in-depth cooperation.
Hubei Mingya New Material Technology Co., Ltd.
