The resurgence of plump skin feeling: Are consumers beginning to get tired of “extremely lightweight skin care”?
1. A Shift in Texture Preference Is Emerging
Lightweight texture, fast absorption in seconds, oil-free formula, and hydrogel touch are the mainstream standards.Whether it is a popular skin care line or a cutting-edge efficacy brand, they are constantly streamlining the formula and weakening the presence of the cream, striving to create a skin care product that is refreshing, zero burden, and not stuffy on the face. The ultimate lightweight has become the core standard for judging the superior skin feeling of the product.
In the past two years, there have been intuitive structural changes in the market. Some consumer groups are more concerned about the sensory experience, and prefer skin care products with a more existential texture, a more solid moisturizing feeling, and a fuller skin care experience.
2. What “Rich Texture” Really Means Technically
Many people have cognitive misunderstandings about the feeling of plump skin, thinking that the plump texture is simply to increase the oil content and make the product thicker.In fact, the core technical logic of the new generation of rejuvenating rich texture is a structured rheological system with a controllable demulsification and spreading system, relying on precise formula structure regulation to achieve a high-level skin feeling that is moist but not oily, plump and not stuffy, which is fundamentally different from traditional heavy and greasy face creams.
2.1 Structured viscosity
The high-quality rich skin care formula has a stable yield stress system. The cream has a complete shape and full texture in the standing state. It is clean and does not procrastinate. It can be easily extended and pushed away during the application process. The fluidity is moderate, and there will be no problems of agglomeration, rubbing mud, and face-covering.This kind of system is built on a stable emulsifying and thickening framework. TRIHYDROXYSTEARIN is often used to optimize the viscoelasticity of the system, so that the cream has both a sense of shaping and ductility, and creates a solid and smooth basic skin feeling.
2.2 Cushion effect
The new generation of rich texture has unique shear and slow-release characteristics, which will slowly deform under the shear force of hand massage, fitting the surface of the skin, bringing a soft and elastic cushioning touch.Different from the instantaneous spreading of lightweight formulas, this slow-release effect can extend the skin care contact time, make the ingredients more evenly attached, and at the same time bring a healing skin care experience.Relying on the high-quality Water in oil emulsifier, the oil-water interface structure can further strengthen the cushioning touch and make the moisturizing feeling softer and more uniform.
2.3 Controlled breakdown
The mature rich formula has the ability to change dynamic texture. After applying on the face, it will gradually transform from a dense and thick cream to an emulsion texture, and finally form a light and moisturizing essence film. There will be no oily surface, sticky and stuffy skin.This kind of controllable structural crushing and spreading effect is the core key to achieving a balance of richness and freshness.
3. What Product Categories Are Driving This Trend
In this round of rejuvenation of the skin, the core is dominated by the polyglyceride and polyhydroxystearate systems, which are widely used in high-end nourishing skin care products.
Among them, PEOFA™ MY987 (polyglyceryl-2 tetraoleate) is the core W/O emulsified raw material, pure palm oil plant source, gentle in nature and suitable for all skin types.The HLB value of the raw material is 3, the emulsifying ability is strong, it can efficiently emulsify high-polar oils and fats, and at the same time it has excellent powder dispersion. The biggest advantage is that it can be used alone as the main Emulsifier without complex compounding.The liquid form at room temperature also makes production and deployment more convenient. A conventional addition of 1%-5% can create a full paste with delicate appearance, high gloss and stable system.
Another core raw material, PEOFA™ MY989 (polyglyceryl-4 isostearate), is also a high-quality w/o main emulsifier of plant origin, with excellent compatibility and outstanding thermal stability.The formula cream with this raw material is bright and fair, and it is not easy to layer and thin under high temperature environment. It is often used in combination with raw materials such as MY986. The addition of 2.5%-4% can stably create a rich skin care system with advanced texture.With the adapted Emulsifier makeup system ratio, it can further balance the moisturizing and refreshing properties of the cream, and adapt to the needs of more skin types.
The whole system relies on the structured oil phase and slow-release moisturizing properties to create a unique skin feeling that is full, soft and waxy, moist but not greasy. The core is suitable for night repair creams, high-moisturizing nourishing creams, high-end luxury care creams and other categories, accurately undertake consumers' skin care needs for deep nourishment and barrier repair.
4. How the Full System Works
The core of the rich texture system is a multiphase structured emulsion system built on controllable rheology and interface architecture. Through multi-dimensional formula regulation, it realizes an all-round upgrade of skin texture, stability and efficacy.
The complete set of mature system relies on the synergy of four core modules：
· The layered network structure is responsible for building a long-lasting moisturizing framework to lock in skin moisture and improve dryness and dehydration.
· Refined ester oils provide sufficient sensory moisturizing and enhance the soft and waxy texture of application.
· The rheological control system stabilizes the structural integrity of the paste to avoid loose texture and long-term deterioration.
· The composite emulsifying system stabilizes the oil-water interface to ensure the long-term stability of the formula.
At the same time, it cooperates with the professional Thickening suspension control scheme to accurately control the consistency of the paste to achieve the optimal state of plump, not heavy, full and not sticky.
5. Key Insight
Consumers' needs have become more rational and diverse, and they are no longer sought after individually, but flexibly choose textures according to seasons, skin types, and skin care scenarios.It needs refreshing, breathable, lightweight protection during the day, and plump and plump deep repair at night. The need for skin texture stratification has become a new trend in the industry.The future research and development of skin care products will eventually achieve the perfect balance between functional elegance and controllable abundance.
Hubei Mingya New Material Technology Co., Ltd.
