The 2025 in-cosmetics Asia Bangkok Exhibition ended successfully at the BITEC Exhibition Hall from November 4th to 6th.In the past three days, the AF30 booth of Yichang Mingya New Materials has been full of popularity, and there has been an endless stream of Southeast Asian customers, especially for the makeup remover products, emulsifiers, silicon elastomers and synthetic oils that have been brought, and the number of inquiries has soared.Today, I will take you to review the highlights of these popular raw materials, as well as the true stories that happened at the exhibition site.
Exhibition preview
In fact, the popularity of this Bangkok exhibition exceeded expectations.It attracted 700 exhibitors from all over the world, an increase of 33% year-on-year, and the number of professional visitors reached 35,000. Among them, the purchasing teams of local Thai brands, Vietnamese foundries, and Malaysian beauty chain stores are the main forces.Through exchanges with customers, it was found that the selection of raw materials in the Southeast Asian market mainly depends on two points: first, the cleanliness must be up to standard, the local climate is sultry, the makeup lasts for a long time, and the makeup remover products need to be cleaned quickly and thoroughly. Second, the skin should feel comfortable, and sticky products are very low in the local market acceptance.And these needs happen to match Mingya's product advantages.
There is another detail worth mentioning at the exhibition: many customers directly asked “whether there are samples of makeup remover oil emulsifiers” and “whether
Silicone Elastomers can be tried on site.” The product catalogs and finished products prepared by the team in advance are very in line with the needs of customers. Small gifts.This also reflects from the side that the demand for high-quality raw materials in the Southeast Asian market is indeed very urgent.
Explosive direct hit
1.Makeup remover
Emulsifier: OILREE® series-It is clean and gentle to remove. The most watched at the exhibition is the OILREE® makeup remover emulsifier series. Among them, MY943 (sorbeth 30 tetraoleate) is the focus. This sorbeth 30 tetraoleate is a light yellow liquid. Although its appearance is not eye-catching, it has excellent performance: It is a nonionic surfactant with excellent emulsifying and cleaning ability. It has a strong ability to dissolve makeup. It can be used with MY945 (peg-20 glyceryl trisostearate). Formulate makeup remover products with strong makeup remover ability and good flushing effect.It has a wide range of emulsifications and is suitable for the emulsification of polar and non-polar oils. The emulsified body whitens quickly when exposed to water, and is gentle and safe.
Customers are most concerned about the mildness of the product. Due to the climate in Southeast Asia, the skin of local people is prone to oil and acne, and they are more cautious about stimulating raw materials.According to the staff, MY943, as a nonionic surfactant, has a PH value close to human skin, can also be used on sensitive muscles, and has a wide range of emulsification, whether it is polar oil or non-polar oil, it can be adapted.
MY94 has also received a lot of attention. This laurel 4 is a transparent liquid, mainly used in makeup remover oil and makeup remover cream, the recommended dosage is 1-15%.A niche makeup brand customer mentioned that it plans to launch a “push-type makeup remover oil”, which requires raw materials with fast emulsification speed and strong cleansing power. The low viscosity characteristics of MY94 just meet the demand.
2.Silicon elastomer
The second most popular product after makeup remover emulsifiers is the SMOICON® silicone elastomer series.Southeast Asian customers have extremely high requirements for skin feeling, and some customers have stated that it is difficult for products with a slightly sticky feeling to open the market in the local area.Based on this demand, Mingya's silicon elastomers focus on the core selling point of “dry and non-greasy”.
MY651 is composed of
Cyclopentasiloxane and dimethicone crosspolymer. It is a transparent to translucent gel. It is applied to the back of the hand and spreads out. It instantly presents a velvet texture. The powder is delicate and not dry. Many customers praised the skin feeling after trying it out. Excellent.The staff explained that this raw material can effectively reduce the stickiness of the formula. Whether it is cream, liquid foundation or sunscreen, the skin feeling can be significantly improved after adding it.After addition, it will not affect the sunscreen effect, and it has good stability, and it can speed up the film-forming speed of sunscreen.
MY613 (
Isododecane and dimethicone crosspolite) is also highly favored. It is a silicone crosslinked polymer with isododecane solvent, with smaller particle diameters and higher transparency.The skin feels delicate, dry and non-greasy, which effectively reduces the stickiness of the formula.
The NSOAF™ synthetic grease series has also attracted many precision customers.NSOAF™IPM (
Isopropyl myristate) is a small molecule highly polar oil, a colorless transparent liquid, mainly used as a skin penetrant and lipophilic active substance solvent.Some cosmeceutical brand customers said that they plan to develop “osmotic essence”, which needs to help the active ingredient absorb oil. The osmotic effect of IPM meets the requirements, and as a green raw material, it also fits the brand's environmental positioning.
NSOAF™IPP (isopropyl palmitate) is also available in considerable quantities. This colorless and transparent liquid can increase moisture and is not sticky in skin care products.IPP can make the product lighter in texture, faster in absorption, while improving stability, and it is packaged in 175kg vats.
Local cultural experience
After the busy exhibition, the team also took this opportunity to experience the customs and customs of Bangkok.In the evening, I came out of the exhibition hall and went to the famous local night market. The sweetness of mango glutinous rice, the hot and sourness of Dongyin Gong Soup, and the fresh fragrance of Thai fried pho are all authentic Bangkok flavors.
In the small chats with local stall owners and tourists, we also gained a lot of market inspiration by accident.Nowadays, Thais pay special attention to natural ingredients when buying skin care products. Products containing tropical plant ingredients such as lemongrass and lime are particularly popular.Other tourists mentioned that young people in Southeast Asia like beauty products that are “cost-effective and design-oriented", and single products with compact and portable packaging and refreshing skin feel are more popular.These voices from the front line of the market are more real and vivid than any report, and they also provide new ideas for our follow-up product development and marketing.
Exhibition summary
During the three-day exhibition, Mingya received more than 300 professional visitors, and many customers reached preliminary cooperation intentions.Compared with the number of orders, it is more important to figure out the characteristics of the demand in the Southeast Asian market-customers not only pay attention to the performance of raw materials, but also value cost performance and localized services.
As one customer said: "The quality of international big-name raw materials is good, but the price is high and the delivery time is long; the performance of Chinese raw materials is not inferior, the price is more advantageous, and we can also provide customized formula suggestions. This is exactly what we need.”This feedback also provides the direction for Mingya's future market layout: to deepen its cultivation in the Southeast Asian market, it is necessary not only to make good products, but also to improve service quality, such as providing localized technical support and shortening delivery cycles.
Although the exhibition has ended, the follow-up work has just begun.At present, the follow-up of the intended customers has been completed, and the next step will be to focus on the sample test results and promote the conversion of the intended orders into actual orders.
In general
After returning from the Bangkok exhibition, colleagues said that although it was hard work, they were full of gains.In fact, in the raw material industry, product quality is the foundation. Customers will not place orders based on publicity alone. What can really impress them is that the raw materials are “easy to use, practical, and cost-effective.”At this exhibition, the oilree® series and smoicon® series became popular because they solved the actual pain points of customers: incomplete cleansing of makeup remover products, sticky skin of skin care products, and difficult absorption of active ingredients.
In the future, Mingya will continue to focus on “green innovation” and “technological upgrading”, such as optimizing the MY943 formula to increase the emulsification speed, and developing finer-grained silicon elastomers to improve skin feeling.I believe that as long as we insist on making good products, whether it is the Southeast Asian market or the global market, Chinese raw materials can occupy a place!
Yichang Mingya New Material Technology Co., Ltd.
