How Mingya New Materials builds the integrated supply capacity of personal care raw materials
In the past few years, the personal care and daily chemical raw material industries are undergoing a significant supply chain change.
Whether it is care products, skin care products, or fabric care products, the market's requirements for raw material companies are not just as simple as being able to supply.Formula brands increasingly value the stability of raw materials, the consistency of each batch, the application support that companies can provide, and the ability to respond quickly to demand.Especially in the context of the industry's continuous promotion of gentleness, high concentration, and compounding, the model of reselling by trade alone can no longer meet the needs of modern formulation systems for technical collaboration.
At the same time, the requirements of nursing formulas for functional oils, emulsifying systems, rheological structures, and cationic conditioning systems are also constantly improving.From the pursuit of light skin-feeling synthetic esters, to cationic conditioners in care products, to the stable emulsified structure, more and more brands are beginning to pay renewed attention to whether the real manufacturing strength and R&D system behind the raw material company is hard or not.
In such an industry environment, many raw material companies have begun to slowly transform from their traditional channel-based roles to create an integrated and integrated supply system of “manufacturing +R&D + warehousing + application support”.The development path of Mingya New materials is one of the most typical examples of the changes in this industry.
In 2015, Tianmai Trading, the predecessor of Mingya, was officially established.At that time, the domestic personal care raw material market was still in the stage of rapid expansion, and many care, skin care and fabric care brands were building their own local supply systems.In the process of long-term cooperation with customers, the company has slowly figured out the doorways of the emulsification system, the conditioning system, and the grease structure, and has accumulated a lot of practical experience.
At that time, companies were exposed not only to the needs of customers to purchase basic raw materials, but more importantly, they often received feedback from the recipe side on various issues.For example, the deposition of conditioning ingredients in shampoo is unstable, the hair care products are not supple enough and it is easy to conflict with other ingredients, the skin feeling and stability in the lotion system are difficult to balance, and so on.These problems have also made companies slowly realize that the core of the future competition in the raw material industry lies not in how well the trade circulation is done, but in whether they can truly understand the formula system and help customers solve practical problems.
As the domestic nursing market enters the stage of refined development, customers have more and more needs for stable supply, technical collaboration and customized development, and companies have also taken advantage of the trend to extend to the manufacturing field, taking a key step.
In 2018, the company officially changed its name to “Mingya New Materials” and fully entered the field of personal care raw material manufacturing.Compared with the stage of simply doing channel services, Mingya at this time has a clearer direction-focusing on the layout of functional raw materials, covering the core directions of cationic conditioning system, Emulsifier system, synthetic ester system, and nursing improvement system.
During this period, the industry has also undergone obvious changes.As consumers pay more and more attention to skin feeling and gentleness, many brands have begun to pay attention to lighter and more stable oil structure.For example, some light-sensitive silicon-based alternative systems have begun to be used in combination with traditional
Cyclopentasiloxane to form a new formula idea. At the same time, the softening system has also been upgraded from a single cationic raw material to a complex conditioning system, with a more comprehensive and gentle effect.
Following this industry trend, Mingya has also slowly built its own product structure system, consolidating the manufacturing foundation step by step.
In 2019, Mingya's solid
Synthetic Grease and emulsifier production line with an annual output of 9,000 tons was officially put into operation.For enterprises, this is an important turning point from getting involved in manufacturing to forming a complete product system.
In modern nursing formulas, the role of synthetic oils has long been more than just a simple oil phase composition.More and more brands are beginning to pay attention to the influence of oil structure on skin texture, spreadability, and subsequent film-forming effects.For example, in makeup, makeup remover and skin care products, some structural oils can make the product better to push away, but also optimize the silky touch of the skin surface and enhance the use experience.
During this period, structural oils like the classic
MYRISTYL MYRISTATE were also increasingly used in creams, skin care and makeup formulas to improve the stability of the system and skin feeling performance, and became a “common style” in the hands of formulators.
At the same time, the development of the emulsification system has also taken a new direction.The traditional emulsifying system is slowly upgrading to a multi-layer structure and a complex emulsifying system. The market's choice of
Oil in water emulsifier and
Water in oil emulsifier no longer only looks at stability, but pays more attention to the comprehensive balance of skin feeling, compatibility and system ductility, and the technical understanding ability of raw material companies is more demanding.
For manufacturing companies, this means that they must not only have basic production capacity, but also understand the application logic behind different emulsifying systems in order to truly meet the formulation needs of customers.
In 2020, Mingya completed the layout of the production line of high-end modified polyether products.At this stage, the core keywords of the industry have slowly become moderation and compatibility.
Especially in the care system, consumers are becoming more and more sensitive to the irritation and dryness of the product. The traditional system with strong degreasing power is slowly being replaced by a gentle structure.More and more brands are beginning to pay attention to the balance between foam structure, system rheology, and the deposition of conditioning ingredients. It must be washed clean, gentle and non-irritating, and have a good softening effect.
For example, some polyether structures have begun to be used in transparent care systems and gentle cleaning systems to improve the dispersion of ingredients and system stability.Structures like
Peg ppg 17 6 copolymer have good compatibility and synergy in many systems, which can make the system more uniform and the skin feel more comfortable.
At the same time, the industry's requirements for system stability are also constantly increasing.In the past, many brands only focused on long-term success, but now, they are more concerned about “long-term stability?"Can you take into account the skin feeling?Can it be used in highly active formulas?”
Therefore, the importance of rheological structure and suspension system is also becoming more and more prominent.Especially in pearlescent shampoos, products with functional particles, and high-activity systems, how to build a stable structure has slowly become one of the most critical issues in formula development, and it is also the key direction for Mingya to overcome.
In 2022, Mingya's quaternary ammonium salt production line with an annual output of 5,000 tons will be officially put into operation. This is also an important layout of the company in the direction of the cationic system, further improving the product matrix.
With the continuous growth of the hair care market and the fabric care market, the importance of cationic conditioning system is also increasing.Whether it is hair softness, antistatic effect, wet combing performance, or fiber deposition ability, cationic raw materials are an indispensable core component of the modern nursing system.
At the same time, the rise of highly concentrated care products has also promoted the upgrading of the care system.The traditional single supple structure can no longer meet the requirements of modern nursing formulas for deposition efficiency and skin feeling balance.Therefore, the market has begun to pay more attention to complex cationic systems and more compatible conditioning structures, which is the focus of Mingya's layout.
Against this background, Mingya has also slowly improved its manufacturing system in the direction of nursing and conditioning, and further extended to many fields such as emulsification, liposuction and structural stability, forming a full range of product supply capabilities.
For example, some fatty structural raw materials, such as
TRIBEHENIN,
TRIHYDROXYSTEARIN, etc., are used in different formulation systems to adjust the structure, build pearlescent effects, and improve stability. The application scenarios are very wide.
Among them, in some makeup and high-oil phase systems, structural raw materials are also used to improve the ductility and softness of the product.Behind these changes, it can also be seen that the industry's requirements for formula experience are increasing step by step and becoming more refined.
In 2023, Mingya further improved its system construction, successively passed ISO9001, ISO45001, ISO14001 and other certifications, and won the title of high-tech enterprise.
For the modern personal care raw material industry, these certifications are not just a display of qualifications.More and more international customers are beginning to pay attention to whether companies have standardized management capabilities, stable quality systems, and sustainable supply capabilities.
In 2024, Mingya officially expanded the South and East China markets, and slowly formed an all-round structure of “manufacturing +R&D + warehousing + market support”, realizing regional layout and integrated services.
The Hubei General Factory continues to undertake the core manufacturing tasks, responsible for large-scale production and the supply of basic raw material systems to ensure stable production capacity, while the Hubei warehouse is responsible for the turnover of raw materials and the delivery of bulk goods in the central region to improve logistics efficiency.
At the same time, the Guangzhou R&D Center focuses on strengthening its application testing and formula evaluation capabilities.Unlike the traditional raw material supply model, more and more customers now hope that raw material companies can deeply participate in formula optimization, stability evaluation, and system compatibility testing to help them take fewer detours.The Guangzhou R&D Center assumed this role and provided professional technical support to customers.
The Guangzhou constant temperature Warehouse has further enhanced the rapid delivery capacity of the South China region.For some temperature-sensitive greases and special-structure raw materials, stable storage conditions are essential to the batch consistency of the product. The layout of the constant temperature warehouse also solves this core pain point.
Entering 2025, Mingya's liquid synthetic fat device with an annual output of 10,000 tons will be officially put into operation. At the same time, it has also obtained Halal certification and RSPO certification to further enter the high-end grease market.
This stage also marks the beginning of Mingya's comprehensive layout of the high-end grease system to keep up with the pace of high-end development of the industry.
In recent years, liquid synthetic esters have been more and more widely used in light skin care, sunscreen, makeup remover, and hair care products, and the growth has been very obvious.Compared with traditional high-viscosity oils, some light-sensitive liquid synthetic esters are easier to spread quickly, have less residue after use, and have a refreshing skin feeling. They are very popular with the market and consumers.
From raw material manufacturing to application testing, from warehousing response to formulation collaboration, from basic supply to international certification, the entire industry is slowly entering the stage of comprehensive capacity competition.
The development path of Mingya new materials also just reflects the general trend of the domestic personal care raw material industry, from the traditional supply model, step by step to specialization, systematization, and application synergy.
Hubei Mingya New Material Technology Co., Ltd.
