Face-to-face communication, in-depth understanding of market needs
Recently, a customer from Pakistan visited Mingya to have a face-to-face exchange on cosmetic raw material products and related market needs.The talks revolved around PEOFA™MY987 POLYGLYCERYL-2 TETRAOLEATE, one of Mingya's key products. The two sides communicated on product characteristics, application direction, formula requirements, and changes in the international market.
In addition to product exchanges, the two sides also talked about some of the customer's previous experiences during their studies in China.From studying and living in China to now coming to China for business exchanges, this experience also gave the talks a natural atmosphere of exchange.Products are an important entry point for communication between the two sides, and the common topics of the Chinese market and industry development have further narrowed the distance between the two sides.
For Mingya, this customer visit is not only a product exchange, but also an opportunity to understand the real needs of overseas markets.Through face-to-face communication, companies can more directly hear customers' views on raw material performance, formula application and market trends, and can further think about how to provide customers in different regions with more suitable products and services.
Focus on PEOFA™MY987 POLYGLYCERYL-2 TETRAOLEATE
PEOFA™MY987 is a polyglyceride Emulsifier from Mingya, which is synthesized from diglycerides and vegetable acids, and is derived from pure palm, which has good gentleness in the product application process.When the customer and Mingya communicated about the PEOFA™MY987 this time, they also further talked about the convenience in the actual use process from the performance of the product.
The HLB value of PEOFA™MY987 is 3, which is more suitable for oil-in-water systems.At the same time, it has strong emulsifying ability and good powder dispersion ability, and can emulsify highly polar oils and fats.In a suitable oil-in-water system, it can help different phase raw materials form a more stable structure.Of course, the emulsifier itself does not determine the final stability of the entire formula.The actual effect will also be affected by the composition of grease, the amount of emulsifier added, the type of powder, the production process, and other formula raw materials.
Optimize powder dispersion
If the emulsification stability is the basis of the formula of the base makeup product, then the powder dispersion is one of the important links that affect the performance of the product.Liquid foundation, concealer and other products usually need to add different types of powder.The dispersion state of the powder in the system will affect the uniformity, appearance, covering effect and final sense of use of the product.
When the powder dispersion is not uniform enough, local aggregation, graininess, or unstable product state may occur.987 has good powder dispersion ability, which is also one of the important features that it can be used in related base makeup systems.
Simplify the emulsification system
In traditional emulsifying systems, the combination of main emulsifier and co-emulsifier is more common.Through the synergy between different emulsifiers, the stability of the system and the final skin feeling can be adjusted.But at the same time, complex ligand systems may also increase the complexity of formula design.One feature of PEOFA™MY987 is that it can be used alone in a suitable formula without the need to compound other emulsifiers.
Expand the application of base makeup
PEOFA™MY987 can be used for liquid foundation, concealer, BB cream, CC cream and makeup cream and other products. It can be adjusted according to actual formula requirements in different product systems.
For example, liquid foundation usually needs to focus on powder dispersion, ductility and stability; concealer may pay more attention to coverage and local use experience; BB cream and CC cream need to take into account the base makeup modification and better skin feeling; makeup cream tends to pay more attention to the lightness of the product and the daily use experience.This also means that the application of the same emulsifier in different products is not necessarily exactly the same.
Among the products that take into account the needs of base makeup modification and daily care, the product development ideas represented by Makeup moisturizer also reflect consumers' attention to lightness, comfort and comprehensive use experience.This trend also makes the synergy between emulsifiers, oils and other formula ingredients more worthy of attention.
Focus on oil and skin feeling needs
As base makeup products continue to develop towards thinness, the importance of the oil phase system is becoming more and more obvious.Different oils and fats have different characteristics in the formula.Some greases can improve spreading, some can provide lubrication, and others mainly play the role of dissolving and dispersing.
For base makeup formulas, Isopropyl myristate is also one of the raw materials that R&D personnel may pay attention to when designing oil phase systems.The cooperation between different oils and emulsifiers needs to be tested according to the specific system, and the final effect still depends on the complete formula.Therefore, when developing base makeup products, emulsifiers do not exist independently.It needs to form a complete system with grease, powder, aqueous phase and other functional raw materials.
Share Chinese learning experience
Another special thing about this customer visit is that during the product exchange process, the two sides also talked about some of the customer's previous experience of studying in China.For overseas customers who have studied in China, China is not only a market for business cooperation, but also a personal experience.From the living environment I came into contact with during my studies, to my understanding of Chinese cities and social development, to now that I have come to China again because of my business, these experiences have formed a more specific connection between customers and China.
Therefore, when the two sides talked about their learning experience in China from cosmetics raw materials, the exchange became more natural.Although this kind of exchange is not directly a product technical discussion, it is equally valuable for international cooperation.The basis of business cooperation is not only products and prices, but also understanding and trust between the two parties.Face-to-face communication can make each other understand each other better, and it can also reduce some of the information gaps that are prone to online communication.The visit of Pakistani customers to Mingya this time also allowed the two sides to increase the opportunity to learn more about each other outside of the products.
Deepen international cooperation
For Mingya, every visit by overseas customers is an opportunity to gain an in-depth understanding of the international market.Customers can more intuitively understand the company and products through on-site exchanges, and Mingya can also start from the actual needs of customers to further understand the focus of the local market on cosmetic raw materials.
From customers who used to study in China to now coming to China to carry out business communication, this kind of cross-regional connection also reflects the increasingly close exchanges between China and overseas markets.Every customer's visit, every product consultation, and every formula communication can become an important window to understand the Mingya market.
In the future, Mingya will continue to promote the research and development and application exploration of cosmetic raw materials around customer needs, strengthen face-to-face exchanges with overseas customers, and continue to pay attention to the new demand for emulsifiers, oils and other functional raw materials in the international market.
Hubei Mingya New Material Technology Co., Ltd.
